SEO Specialist
My Resume
Professional Summary
SEO Specialist with 2.5+ years of experience developing and executing on-page, off-page, and technical SEO strategies that drive organic traffic, improve keyword rankings, and increase conversions. Proficient in content gap analysis, keyword research, and content optimization to outperform competitors in SERPs. Hands-on with tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog. Skilled in CRO and UI/UX enhancements, with a track record of cross-functional collaboration to deliver measurable, data-driven growth aligned with business KPIs.
Skills & Expertise
On-Page Optimization
Content Strategy
Keyword Research
Off-Page
WordPress & Shopify ( CMS )
E-commerce SEO
Technical SEO
Analytics Reporting
Local SEO
Professional Experience
CricHeroes – SEO Specialist
- Executed on-page SEO and CRO-focused UX enhancements, leading to improved conversion rates and increased app installs.
- Directed technical SEO audits, resolved sitemap issues, and optimized crawl budget. Improved blog speed by 80%, boosting organic performance by 551% and increasing traffic from 11.6K to 75.5K in 11 months.
- Conducted in-depth keyword research using SEMrush & Ahrefs, identifying high-opportunity, low-competition keywords, which contributed to a 551% increase in organic clicks.
- Improved internal linking, header structure, and content layout to increase engagement and boost ranking consistency.
- Performed competitor backlink audits, securing high-authority links via guest posts and digital PR.
- Revamped and optimized WordPress websites for speed, structure, and SEO best practices.
- Monitored SEO performance using Google Analytics and Search Console to refine strategies and measure results.
- Collaborated with developer and design teams to improve page speed, mobile UX, and user flow.
Notable Achievements
- Achieved 551% organic traffic growth in 11 months, increasing clicks from 11.6K to 75.5K, with a peak of 117.7K during the tournament, driven by seasonal content strategy.
- Ranked 80%+ of educational blogs and news content on Google’s 1st page, many at #1 positions, establishing strong topical authority in the cricket niche.
- Developed interactive calculators using ChatGPT, driving targeted engagement, increasing session time, and securing #1 rankings for niche search terms.
- Domain Authority increased from 10 → 22 and Page Authority from 19 → 39, demonstrating substantial growth in both site and page-level authority.
May 2024–Present
MementoTech — Digital Marketing Executive
- Researched and prioritized high-impact keywords, improving targeted keyword rankings by 35%.
- Developed and executed SEO strategies to improve website ranking, organic traffic, and brand visibility.
- Monitored website performance using tools like Google Analytics and Search Console, tracking key metrics, resulting in a 30% improvement in user engagement.
- Built and managed successful link-building campaigns to enhance domain authority and boost search engine rankings
Dec 2022–Apr 2024
Projects
Infiniti Mall
Improved local SEO for keywords like “best shopping mall in Mumbai”, resolved technical issues, and enhanced mobile performance to boost visibility.
Avolt Nutrition
Optimized meta tags and product descriptions, implemented schema markup, and refined on-page SEO for supplement-focused pages, increasing keyword relevance and visibility.
Vishwakarma Interior
Targeted brand-building keywords to enhance local presence. Boosted rankings for design-related queries through content improvements and internal linking.
Arcellor Controls
Improved international SEO, optimized local listings, and executed off-page SEO to increase search visibility across multiple regions.
World Of Christmas
Created a seasonal content strategy, optimized product and category pages, and applied structured data, resulting in a 3x increase in organic traffic during festive periods.
Education
Master of Science in Information Technology | MSC.IT
Saurashtra University
2023-2025
Bachelor of Computer Application | BCA
2020-2023
Higher Secondary Education Board ( HSC ) | Commerce
March-2020
Gujarat Secondary & Higher Secondary Education Board ( SSC )
March-2018
Certifications
HubSpot SEO Certification – HubSpot Academy
Google Search Console: Complete Course – WsCube Tech
E-commerce SEO Mastery – WsCube Tech
